Direct Print Powered by KHS™ is the marketing driven solution that combines digital packaging with speed to market. A groundbreaking printing technology solution for PET bottle decoration, it delivers agility combined with less packaging. Direct Print offers specifically developed inks, an artwork transformation software platform, sample printing capability, industrial printers and support services that will bring printing competence into the world of filling and packaging, along with a new brand engagement solution.
Beverage brand owners with cylindrical untreated PET bottles.
The Direct Print Powered by KHS™ software platform enables immediate decoration changes and allows for highest possible image variability, taking brand engagement to the next level.
Direct Print Powered by KHS™ digital inks bond quickly to clean, dry PET surfaces with no need for pretreatment or primer and are finished by the LED-UV curing process, which prevents migration through PET. Direct Print Powered by KHS™ delivers brilliant, high-quality images that resist scuffing and fading all the way through the consumer experience, and yet Direct Print inks detach from the PET surface during the normal bottle-to-bottle recycling process. Direct Print Powered by KHS™ has been developed for a wide variety of PET bottle sizes and eliminates the need for format parts for bottles with a common neck finish. Printheads have been certified for the highest print resolution (360 dpi physical, 1080 dpi optical with grayscale), provided that the optimal distance between the printhead and the bottle surface of approximately 1 mm is maintained. Cylindrical bottles enable the highest image resolution.
Direct Print Powered by KHS™ allows brand owners to quickly change decorations while offering the highest level of image variability. Digital-to-shape is easier and faster than current digital label printing technology. Plus, it allows for a greater number of preselected images to be implemented in production. Over the long run, Direct Print Powered by KHS™ will be competitive with other decoration solutions when all parameters (ink volumes, artworks savings, materials savings, inventory savings and elimination of changeovers for new decorations) are taken into consideration. Digital printing to Packaging is the future.
Direct Print Powered by KHS™ brings a complete printing solution to the world of filling and packaging:
Based on the current innovation curve, Direct Print Powered by KHS™ will transform PET lines over the next three to five years.